Purpose: Serves as a medium to explore and raise awareness about personal struggles with mental health, aiming to inspire empathy and advocate for societal transformation. The abstract aesthetic, characterized by vibrant colors and dynamic framing, is intentionally chosen to delve into the nuanced complexities of mental health.

Hard Skills Applied: Motion graphics design, animation, character design, visual composition, color theory, storytelling, cinematic techniques, and graphic design principles. These skills were essential for creating visually compelling animations, designing abstract characters that represent mental health struggles, using dynamic framing to reflect internal conflicts, selecting a vibrant color palette to symbolize emotions, crafting a narrative arc that fosters empathy, and applying cinematic elements to captivate audiences.

Software Used: Adobe Illustrator, Adobe After Effects, and Adobe Premiere

Time Spent: 4 weeks